Automation on Amazon refers to the use of PPC software and tools that help optimize various tasks and processes involved in selling on the e-commerce platform.   Nowadays, there are a lot of tools that allow to adjust bids and budgets, help with product and keyword research, analytics and reporting, listing optimization and more.

Advantages and disadvantages.

The pros and cons you should be aware of are:

• Routine tasks such as bid and budget optimizations may be automated. Yes, you avoid repetitive and time-consuming operations and reduce the likelihood of human errors. However,  no automation tool is able to foresee changes and trends in market conditions. Adjustments should be flexible and require an individual approach, which is provided only by a human.
• Automated tools can generate valuable data analytics and reports that offer deeper understanding of account performance and customer behavior. Though human oversight and judgement are required in order to make nuanced decisions.
• Choosing the right software or automated tool that meets exactly your requirements is not an easy task. Take into consideration the following factors: cost, ease of use, technical capabilities.

While automation offers certain benefits in terms of efficiency, accuracy, and data insights, it’s essential for sellers to strike a balance between automation and human intervention.