Automation on Amazon refers to the use of PPC software and tools that help optimize various tasks and processes involved in selling on the e-commerce platform.   Nowadays, there are a lot of tools that allow to adjust bids and budgets, help with product and keyword research, analytics and reporting, listing optimization and more. read more

Understanding how sales are attributed is critical in the fast-paced world of e-commerce for sellers looking to maximize their advertising efforts and returns. In this article, we will look deeper into Amazon's sales attribution mechanisms and the implications for sellers. read more

Amazon Pay-Per-Click (PPC) is a form of online advertising where sellers pay for their ads to be displayed to potential customers on Amazon's platform. These ads appear in search results, product detail pages, and other relevant placements, offering sellers an opportunity to showcase their products to a targeted audience. read more